Websites stand on two things, one is content, and the other is SEO. Anyone who studies and follows SEO must have heard of title tags. It implies to the title of a web page that gets displayed on search engine sites as the headline to the post or page.
What Exactly Are Title Tags?
HTML elements that create the title of a web page are called title tag. The title tag is important for ranking in search engines which is one of the biggest sources of traffic for any website. Title tags show up as headlines in SERPs and social media sites.
It consists of just one line and is supposed to be a concise description of the page or post. There are several ways to write a perfect title tag. Typically it requires 50-60 characters, and it’s almost necessary that you keep the keyword at the beginning of the tag.
Why Are Title Tags Important?
The title tags are significant for only three things. We are going touch on each one of them so that you get the hang of why it’s important.
Appears on SERPs: The title tags appear on SERPs or search engine result pages. So the title is the first impression that you make on anyone searching on say Google. A good title tag compels people to click and visit your website.
Appears on Web Browser: The title tag also tends to appear in the web browser. It comes handy for anyone who opens too many web browsers simultaneously. You can hover your cursor to keep track of what the browser has opened.
Appears on Social Networks: The title tags also appear on social media sites like Facebook and Twitter unless you manually change them using plugins like Yoast SEO.
How Can Title Tags Increase the Traffic of a Website?
Good title tags are a sure way to get your target audience to the website. Here are going to share 3 actionable tips for creating the best title tags.
- Like we said before, ideally stick to 50-60 characters because that is the length of the title that SERPs like Google shows. People are not going to click through half-titles. Summarize the whole post in the title and don’t and don’t use all-caps.
- Use keyword at the beginning of the title but don’t over do it. The title tag is not just to rank in Google and other search engines but also for the people to see and come to your website. Even if you keyword-stuff it and then rank, people won’t come to your site if there is no proper title tag.
- Come Up With Something Unique: Since your title tag is going to appear in the SERPs better write one that no one else has written. A catchy, unique title is will help attract visitors to your website. If you write a title like everyone else, it’s possible that people skip your site for the next one even if it ranks higher.
So that is how you can use title tag to increase the traffic of your blog. We hope you liked our guide and in case we missed explaining something, just let us know.