Improving ranking on the SERP is one of the biggest hassles that the webmasters think about every day. If you have just started your online business or your already existing website isn’t getting good ranking by the search engine, then you are here at the right place. We are here to give you some of the simple yet effective tips to increase the website traffic as well as Google Search Engine ranking in 2018.
1. No compromise with the quality of the content
We have mentioned this so many times, and we won’t even hesitate to mention here as well. The Content of the website is the real king of this digital marketplace that actually helps the search engine to decide your ranking on the Search Engine Results Page, SERP.
Though there are lots of parameters that the search engine use to rank your website but the content is the king of all parameters that actually decide the ranking.
2. Page Loading Speed
The Page loading speed is the second-most valuable parameter that the search engine uses to rank your website. Put yourself into the shoes of the visitors and try to think of a site that takes more time to load the page as compared to the site that instantly showcases the page asked by you. Obviously, you would like to access the page that loads faster as compared to the slow-loading page. This is the case with the website visitors also so Page loading speed matters a lot.
3. Optimum usage of Keywords
The keywords also help the search engine to decide your web ranking. Most of the webmasters end up getting confused with this tip and overstuff web content with keywords. But this is wrong. The usage of keywords should be optimized. Your web content should look natural.
4. Regularly update your website
If you update your website on a regular basis, visitors would come to know about your seriousness at work. Laziness has no space in the online marketplace. The Internet world is full of websites containing almost similar kinds of information so to win the battle between the similar kinds of websites; you need to update your website on a regular basis.
But this doesn’t mean, you would post low-quality content on a daily basis. Without compromising with the quality of the content, web content should be optimized as per the rules and regulations laid by the Search Engine and other authorities.
5. Long-tail keywords
Most of the startups end up getting confused between the short-tail and long-tail keywords. Long Tail keywords specify the search result and make things easier for the search engine as well. Short-Tail keywords, on the other hand, confuses the search engine. It is usually seen that Long-Tail Keywords, due to specified nature has to face fewer competition as compared to the Short-Tail Keywords.
6. Mobile-friendly content
Nowadays most of the people are busy and would like to access the website on the mobile devices only. It has really become important for the website developers to design websites that are mobile-friendly.