Every website owner wants quality traffic that can take the call to actions present on the website, generating leads and revenue. Now the question becomes how you can drive high-quality traffic to your website. The goal is to have the high number of visitors, with low bounce rates as possible. There are different ways you can increase your web traffic, let’s find out how.
You need to carefully see data and find out your sweet spot. You need to measure which key performance factors are performing and what are driving them. You need to keep an eye on Click through rate, landing page conversion rates, and page metrics.
Note down which page has poor response, and change the page themes or experiment with it. You can use heat maps to track user behavior so that why people are leaving can be found out.
You need to make sure that every part of your website is accessible and easy to co-relate. If your website is not having streamlined view. Lead gen pages should be simple and clear, whereas all other pages should be showing relevant content according to the page name.
It is an extremely important factor because most of the e-commerce visitors know what they exactly want, so they should be arriving on the page without any restriction. If your website is streamlined, visitors bounce rates can be improved significantly using various tools.
Quality Of content
The content should serve the visitor’s need, there is no doubt in that, and if it’s not, then you need to produce high-quality, relevant content. If your content is not to the point and doesn’t solve the purpose, you’re going to see bounce rates.
Include videos, tutorials, animations, images, and graphs to convey better what you’re trying to say. You have to find your sweet spot as what works for you, and which formatting is liked by the visitors.
Design of the website matters, and there is a great saying that you should be keeping it simple, yet visually stunning. Now simple means that content should be presented simply, but with visual delight.
You need to hire an experienced UX/UI designer if the website does not have great traffic, even after everything you did. Do A/B testing of the designs until you reach a point where you can easily take a decision.
You need to continuously interact with your social media fans and let them know what are the recent updates to your website and what are your next projects. You can easily drive traffic to your website if you have a strong social media game.
Social media marketing is on the rise, and you should give it a try, to drive traffic to your website.
These factors are going to generate high-quality traffic, which also can lead to more conversions. Focus on quality rather than quantity, which means, focus on keeping the bounce rates low, and your website will hit it off.