Traditionally, earning profits via running e-commerce sites was quite easy but nowadays online business has considerably grown at a faster rate. Most of the people run e-commerce website as a part of their second source of income so if you really want to earn traffic and sales, you need to think different.
We are here with 7 ways to instantly increase your e-commerce traffic and sales. Here we go.
1. Add Search Option
Driving customers to your website is just the half part of your job. The rest 50% job depends on your search function. Your search function should be easy to use and find products and services of your business. Whenever any visitor search for your products, he or she should find it without any hassle.
2. Engaging Product Description
When uploading content on your web page, make sure your products description is original and engaging. It must not allow readers to take their eyes off it. Your product description should include keywords that are ranking higher and good enough to take your website ranking to higher levels.
3. Mobile-Friendly Website
Most of the people look for products and services on their mobile device. You need to make sure your website is mobile-friendly if you really want to drive website traffic and hence sales. Google a few months back announced to consider mobile-indexing first so when designing a website or looking for things that can improve your website traffic, you need to check your website for mobile-friendliness.
4. Optimized Landing Pages
You need to create optimized landing pages so that paid traffic is directly landed to that page instead of your website’s home page. An optimized landing page is one of the best techniques to give searchers what they are looking for.
5. Optimized Page Loading Speed
Most of the people are in rush today. They don’t want to wait for your page to load the data they are looking for. When any searcher is looking for content on your website, make sure you have optimized page loading speed otherwise, your web page would irritate the viewers unnecessarily.
6. Simple Log In Process
If your e-commerce site asks for complex details from the customer, then he or she may end up leaving your site for no reasons. You need to check that your website has a simple log in process that requires less personal detail from the customer.
7. Free or Less Shipping Cost
Half of the orders on e-commerce sites gets canceled due to shipping cost. You can keep a slab rate on shipping cost and try to impose zero shipping cost on orders of less value. From small orders, you may attract customers by offering them 0 shipping cost. This is one of the best ways to attract website traffic and generate sales out of them.
Above are 7 simple ways to instantly increase your e-commerce traffic and sales. Hopefully, you will find these ways useful and consider them while implementing new trick to improve your online business.