Tha hallmark of a good website is an excellent page speed. With the world becoming faster than ever, people’s attention span has shrunk. Nobody’s going to wait over 2 seconds for a website to open. If you have a slow website, then its likely that you are losing 80 to 90 percent of your traffic. Page speed is one of the best reasons which can help you to increase website traffic.
Just take a look at your Google Analytics. Google has officially declared page loading speed as a ranking factor, so there is no excuse left to ignore it. In this post, you’ll find tips to improve page speed for drawing more traffic and conversions.
Usually, when someone launches a website, they aim for the lowest hosting cost and end up using shared hosting. Shared hosting, as the name suggests is shared by more than one website, which is bound to bring the speed of your website down. When you plan to start with a website, prepare a budget for a full hosting package. That should be your priority. There are plenty of hosting sites that offer affordable hosting packages, but we recommend before diving in, do good research, check out reviews and ratings.
Enable GZIP Compression
Images are one of the biggest culprits in bringing the speed of a website down. It’s easy to take care of this problem. All you need to do is reduce the size of the image. Instead of using too many plugins, we recommend using free websites like Kraken.io, Compressor.io, etc. to reduce the size of the image file before uploading into your website. Avoid using PNG files because they tend to be heavier than say JPEG files.
Content Delivery Network (CDN) is an excellent way to reduce the loading speed of a website. It stores a static version of your site and then when someone accesses your site, the visitor is provided a copy from the nearest server to his/her location. There are plenty of free services available but we’d recommend going for a paid one because they tend to be far better and more useful.
Any other tip you think will help reduce website speed dramatically and help increasing conversions? Share with us.