Setting up a blog is very easy. In fact, it’s the easiest part. The hard part is bringing traffic. The rules go that when you rank in the top three position of Google, you can easily draw traffic. But here too, the hard part is ranking in top three. But lucky you, there are several other ways to bring and attract people to your website and today; we are going to look at 5 content promotion strategies to drive traffic. These methods can be used on all websites, be it a tech, and entertainment site or niche sites!
Post Videos on Social Media Platforms
The organic reach for Facebook may be declining, but that doesn’t mean that the social media no longer works. It can still have a huge impact and help build a brand for your website and draw traffic. One of the most significant trends in social media right now is video, short videos. Putting up short videos on social media will help you build awareness and will indirectly help draw traffic to your website. Videos for social media are pretty easy to create, but if you don’t have the time, you can hire cheap and efficient editors or even narrators from sites like Freelancers and Fiverr.
Stop Using Headlines on the Social Media
Imagine seeing the following two copies on Twitter: 10 Things You Need to Do to Create a Blog and Want to Create a Blog? Here’s How to Do it? Well, in this case, the second copy which is not the official headline, is more efficient than the headline. The reason is that the social media is a personal platform and personalizing interaction helps in better turnover.
You Must Collaborate
One of the greatest and perhaps the easiest way of getting instant followers is by collaborating with influential people in this niche. It gives you instant exposure and recognition which is the hardest thing to get. But it’s not as easy to collaborate as you’d think. Here’s how you should go about it: select a couple of influential personalities you’d want to work with. Then go and start leaving comments of the kind that’ll force them to reply. Build a rapport, follow them on social media then pop the question when you think the time is right.
Experiment with Paid Promotion
Since you will be using social media to draw traffic, we’d recommend that you set aside a budget for every month. Only through repeated experiments, you’ll find out what works for your set of audience. See what kind of post brings a response from your audience. Try out doing giveaways which is what brings the most amount of engagement and comments. There are several case studies on how to get more engagement from followers; we recommend you look at them and employ some of them.
Comment on Other Blogs
Even when you are not looking for collaboration, it’s a good idea to engage other influences because they might pitch a collaboration with you, who knows! Besides, leaving good comments also prompts people to check out your site and became loyal fans.
Tell if you are using content promotion to drive traffic to your website.