Whether you are a new blogger or have been in the business for a long time, SEO can still get scary for you. SEO, which is the acronym for Search Engine Optimization, is one of the biggest concerns of the bloggers, website owners, and business owners worldwide. Unfortunately, most of the people lack the knowledge and hence are not able to use it to the fullest. You really don’t need the PHD on SEO to make it work. There are only some simple techniques you need to be aware of. While you can use a number of other ways to increase the traffic to your site, SEO will continue to be most effective. Perhaps the second best option is to buy website visitors. At the core of the SEO, what lies is what the users are searching on the search engine and whether you can assist them to locate your site. Here is how you can use SEO to drive more clicks to your site.
Make Your Titles And Permalinks Rich On Keywords
While most of the people are worried about giving clever names to their posts, they forget that having a smart title is more important. Make sure that the title you are using is smart, catchy, and also specific. Remember that most of the search engines will only use the first sixty characters of the title for the search purposes. These sixty characters include symbols, letters, and numbers. Therefore, a title of 60 characters is what you need. If the title of your post is already keyword rich then the permalink will automatically be keyword rich too (of course until you decide to change it). You can also change the keywords in the permalink.
Rename The Images Smartly
Before you upload the images, make sure that you rename them. Whether you are posting the photos to the blogging site or a social media sites, renaming it can greatly help. Renaming a file is pretty easy. Also, the file name extension should be kept intact. Here is an example: The photos taken from your camera are usually not semantic and look something like DCIM1234 or IMG_9876. If you upload these photos on the internet, they will not be found through keyword search. However, if you give them a meaningful name, such as Rachel_Designer_Dresses.JPG, they will have the higher chances of appearing in the search engine results.
Blog Categories And Tags Are Important
Make sure that you are assigning blog tags and categories thoughtfully. The tags and categories help in creating the additional slugs for the blogs for a particular tag or category. Therefore, whenever you add a new post under the same tag or category, the search engine will identify that it is a new content. This is extremely important because search engines are more ‘biased’ towards new contents and hence your search engine ranking will improve.
Follow these smart tips to increase the traffic to your website. SEO can truly help you more than anything else. This is the reason why top business owners are spending a lot of time and money on it.