The social media offers great opportunities, but it’s also a very congested place. The only way forward in social media is by grabbing attention. But, you can’t magically get traffic on social media. There are a couple of things that’ll attract the traffic, and we are listing them down. You can employ these tips on more or less most social media websites, but the only catch is you will need to wait for a while before you can see the results. This is no shortcut, and as they say, good things take time.
Keywords Are Key
When you start using the social media, you will need to concentrate on the keywords that you use. Like when you start writing a post, you do research regarding the keywords, secondary keywords and LSI you will need to use. In social media will need to do research regarding keywords if you want to be a success on the platforms.
Mind the Hashtags
Now the next most important things to be looked into when you are dealing with the social media is the hashtags. Often the keywords are used as hostages but not always. Therefore the keyword research that you do will come handy here but don’t stick to keywords for hashtags. Also, don’t use more than three or four hostages because then, it looks unprofessional.
Post Regularly & Mind the Time
One of the many reasons small businesses never reach the audience of the height it can on social media is because of irregular posting. You will need to post regularly. Perhaps not every day but some fixed days in a week. We recommend that you experiment with posting different content and different posting time, to see what attracts most engagement. And at what time of the day.
Customize for Different Social Channels
Well, you cant expect people to behave in a similar way on all social media platform. Here too you will need to do experiments with kinds of content and posting time, and you will discover a stark difference as to the contents that become popular on one platform but largely her. Initially, we’d prefer you stick to Facebook, Twitter and perhaps on Instagram, largelydIn and Pinterest too.
Visual Content Over Text Content
One of the latest trends that experts have noticed is how people are responding more and more to well made visual contents like gifs and videos or even pictures instead of text posts. This is large because, one needs time to read a text post, while on the other hand, visual contents, by their very nature is easy to follow without giving too many thoughts and efforts to it.
Mind the Quality
Whatever you do, do not mess with the quality of the post. If you do, then you will start to lose followers, and the page’s engagement will fall flat on its face. Hire a good social media manager who is good with weaving words and aspiring people to leave comments and share posts. A person with a background in literature is desirable as they are often the perfect candidate for this kind of job.
Figure Out a Social Strategy
Now after a little bit of experimenting and spending time analyzing the page on a social media site, you will come to know what works and what doesn’t and is where the social media strategies come to play. As per the requirements of various platforms, you will have to create social media strategies.
Tell us what you are doing to draw more traffic to your social media website?