Content marketing has been around for ages. Everything from pictures, videos, audio, and text is content that can be used to market a business. So you see, content marketing predates the internet boom. But this post is about the internet and the six ways you can use content marketing to double the traffic of your website. Here we go, feel free to dig right in.
Where is Your Target Audience
One of the first things that you need to do is identify where your audience usually hangs out. It could be a certain forum or a Facebook group. You will need to know where the crowd is. Creating great content will be of no use unless you are able to draw the right audience to view it. The easiest way to find out is to think where would you go if you were one of the target audience. This should narrow down your search. Once you find the audience, you are looking for observe what sort of content they like and create more of it.
Have a Plan
Content marketing needs to be handled with care and a proper plan. There ought to be various segments. In the first one, you need to focus on finding the target audience and creating the desired posts. Then go ahead and think of off-page SEO. You need to come up with a suitable link-building strategy. One good way of ranking in Google is by trying to rank for longtail, LSI and secondary keywords.
Don’t Ignore the Microsites
With the target of bringing more traffic and brand value, you can start a microsite for the benefit of your business. Shopify has done it. It has a service called Exchange where users are allowed to buy and sell e-commerce website. If the biggies can do it, you can do it. Creating a microsite is a great idea. The platform should be aimed at bringing value to the main website and during the target users to buy into your business.
Advertising on Facebook
Many people believe that Facebook is a saturated place ever declining post reach and engagement. While some of it is true, it’s still in good shape to provide an extra traffic boost to your website. Social network advertising offers you start with an extremely low budget allowing you to experiment and find out what suit you the best. Facebook advertising has proven to get website traffic soar high, and we hope you make the most of the opportunity.
Viral posts are the best way to make the most of the social media platforms like Facebook. Using personal tone is a great way to attract an audience. It might work for your business or it may not. Go for trial and error strategy here and should be able to come up with a strategy that works for you.
Other Social Media Sites
Social media offers huge opportunities till this date. Unlike before, to be able to make a mark here, you need to be patient and consist for over 8 months at least. You will also need to concentrate on quality over quantity. Get on some of the other popular social media sites like Twitter, Pinterest, and Quora. Each of these websites offers tons of a unique opportunity. Make sure you make the most of them.
Any more ideas on how to double your traffic? Share them with us.