Traffic is the one thing that most blogs need and hopes to get, but 99% of website fail within a few months. That’s because traffic is hard to acquire but not impossible. There are so many things that you could be doing wrong or so many strategies that you could be using, but you are not. Are you looking for a way to increase your web traffic? then you are landed on a right web page.
This is why we have decided to create a post revealing 5 actionable promotion strategies that’ll help get your traffic up. These will help you fetch more traffic, but we recommend to do trial and error a couple of times in order to find out what works for you and what doesn’t.
Although you may have heard this many times that promotion on social media is a waste of time or that the social media is so saturated that it’s impossible to get attention and draw the right audience, let us just tell you that the social media has still opportunities to offer. Social media sites like Facebook, Twitter, LinkedIn is visited by millions of people daily, and they are usually looking for innovative, eye-catching content. If you create good content and promote it well, the social media is bound to prove to be beneficial for you.
Presentation on Social
There is an art to the presentation in the social media. This is because emotions work differently on that platform, people respond differently. For instance, while a headline is necessary for the post, but it’s not necessary to use it on Twitter. Instead of saying ‘5 fun ways to creating a website’ you can just say, ‘here’s how and why you need to create a website’ with a couple of emojis. Although many argue that emojis dumb down the seriousness of the topics but studies show otherwise.
We live in an attention economy, and one of the easiest ways to expose yourself to your target audience is by bringing influencers on board. Influencers are people who already have a large following, and therefore anything they endorse is bound to get attention. Audiences or buyers are known to be biased towards people they follow and trust. Find some of the most influential personalities in your field. They could be on social media, or it could be a blog. Pitch a collaboration. It’s recommended that you follow their work before zeroing on them.
Another great way to draw significant traffic is via paid posts. While there are plenty of unpaid options to explore, paying will help you get to where you want faster. It’s important that you study the advertising guides to the platforms that you are aiming for. You could go for Twitter or Facebook or Google. It’s recommended that if you are planning on going to social media, write evergreen posts because you can use them anytime throughout the year or any year, to be honest.
Value Driven Content
Drawing traffic should not be the only goal. You need to be able to build a loyal audience for your website. The only way you can do this is by writing and publishing only valuable contents. If you write only click-baity stuff, any audience that comes in thanks to your paid marketing schemes will vow never to return and that, my friend, is a huge loss.
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